Call us on (02) 4940 8743
"The power of people talking to people is the way to change the world." (Rebecca Wilson) Set the bar high. "Culture eats strategy for breakfast."
(Peter Drucker)
Corporate culture is not a soft concept. Continuous feedback addresses problems as they arise. Instead of hiding the truth,
welcome and promote it.
Values + Conversations = Great Culture Continuous improvement is the future of performance management.
deBa Continuously Engaged Teams
deBa’s continuous improvement system is built on the concept of bite-sized behavioural adjustments leading to large improvements in individuals and teams by focusing attention on what people do and how successfully their behaviour is tied to organisational values. Grounded on clearly-defined, individual performance expectations and regular, two-way communication, the deBa app’s beauty lies in its simplicity, which makes it easily and cost-effectively customised to every workplace. The deBa system opens the lines of communication within your organisation and breaks down the stigma associated with them, eliminating time-consuming and inefficient performance appraisal reviews. deBa works because its process is based on consultation and measurable, realistic performance and behavioural benchmarks.
deBa provides the platform on which the fundamental values of your organisation can be translated into on-the-job expectations through simple and specific feedback. Employees buy into what is expected of them through a consultative process and work with team leaders to create clarity of purpose against which their day-to-day performance is measured.

transparent feedback

Leaders are able to focus team members on specific behaviours through regular and informal conversations prompted by the deBa app. Using the simple interface, quick observations can be made and recorded in real time at the coalface, empowering leaders to provide regular and transparent feedback - both positive reinforcement and performance improvement
deBa instills organisational values through the workforce by making them relevant and tangible for day-to-day operations and holding managers accountable for leadership, coaching and mentorship.

‘on the job’

Importantly, every employee has their own specific, clear-cut expectations aligned to the core values of the company. A simple data-capture tool, deBa supports leaders/managers by recording ‘on the job’ observations geared to their performance. These observations facilitate frequent and targeted conversations that lead an employee to enhance their performance through their behaviour - that is, the way in which they perform day-to-day to achieve the requirements of their role.
Conversations can be as casual or as formal as the observation requires - from ‘Great job on the phone to the client yesterday’ in the lunchroom, to a quick sit-down over an improvement-based issue.
The ‘on-the-go’ utility of the app saves significant time for managers by replacing cumbersome annual reporting with a continuously-evolving, individual performance plan. Informal and transparent performance discussions build rapport, and negative feedback can be captured early and at the lowest level before it becomes a big issue requiring singular attention. Additionally, the data captured by deBa can be managed in a variety of ways to produce meaningful annual performance reports at the click of a button.

build rapport

Accumulated information within the system can also be used as a live dashboard feed to measure the health of your business in a multitude of formats, while behaviours linked to organisational values provide organisational cornerstones and leading indicators for future performance by team, department or region.
Behavioural psychology shows a clear correlation between values, attitudes and behaviours. The deBa journey begins with a one-on-one brief between managers and employees to establish clarity around performance expectations, continuing on a path of open, transparent communication. Designed to be meaningful, quick and largely informal, continuous and ongoing coaching is efficient and keeps communications relevant and timely. Deliberate, conscious and regular conversations at the grass roots level result in better engagement, greater clarity, a motivated workforce and high-performance teams and individuals.

establish clarity

Ongoing coaching imparts a strong sense of value for individual employees as they learn and understand how they contribute to their team and wider organisational outcomes. Additionally, the deBa system builds strong leadership by empowering and prompting line managers to lead, coach and mentor their teams on a daily basis. This in turn instils effective habits in managers - with pro-active observation, positive reinforcement and regular feedback becoming the ‘norm’ and the key driver of maintaining a culture of continuous improvement.
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"Organization culture is not a soft concept, its impact on profit can be measured and quantified."
(James L. Heskett)


deBa is a customised solution for each workplace. We offer several pricing structures which are based on number of employees in the organisation and the level of complexity required in the customisation.
The system includes a dedicated Client Manager who will provide continuous support, regular updates, amendments and customisations so that deBa continues to grow and evolve with your requirements.
Please contact us to find out more
The deBa Story
"We have a culture of Communicating Collaboratively with Integrity and Passion, to achieve Excellence." (Adam Loong)
Having spent a highly rewarding 20-years as a RAAF fighter pilot, including three-years in the US Airforce training F-15 pilots, Adam has worked in a high performance environment his entire career. A high performance attitude has been Adam’s only mindset since joining the fighter pilot culture as a junior officer and progressing through the ranks to become the Director of the RAAF’s elite Fighter Weapons School in 2008.

Upon retiring from fulltime service Adam commenced a 4-year journey of extensive and collaborative R&D to bring, what was deemed elusive and only for a chosen few high flying organisations and sporting teams, a high performance leadership mindset into the mainstream.
Working in collaboration with our passionate team of HR, IT and business minds deBa was born to provide a pathway for all leaders (at all levels) to actively lead and coach in an environment that is supported by HR best practice and high performance methodology.

A proud Hunter based company, we aim to challenge the status quo of how managers lead. deBa comes with a user friendly, intelligently designed, and easy to use smart phone/tablet application which provides senior management with the ability to observe, in real time, how their mid-level leaders are behaving and leading their teams in line with their company values.
Contact Us

Newcastle Office

Level One
96 Hannell Street
Wickham, NSW 2293

P: 02 4940 8743
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Please note that deBa will not work in every workplace. deBa’s success requires leadership buy in. Every level of leadership must buy in to the fact that leaders are required to lead, coach and improve their team. deBa will not work if senior leadership pay lip service to this requirement. deBa will only work in an environment where there is a real desire to achieve high performance, deBa will be ineffective in organisation’s that have a satisfaction of mediocracy. Additionally, deBa is not a ‘Software As A Service’ product – it is a complete Leadership System that uses a smart device application to help users implement the service easily. Therefore, a “30-day free trial” of our software is not available. If your organisation currently demontrates satisfaction of mediocracy, but has a leadership supported desire for high performance, then deBa is definitely for you, or If you want your organisation to communicate better, to focus on continuous improvement and to improve employee morale and engagement, then deBa is also definitely for you. If you’ve read this far and believe that your organisation fits these requirements, then please fill in the contact form below and we’ll be in touch shortly.